2min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How Local Grocers & Convenience Stores Can Modernize Their Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Unlocking Marketing Opportunities in Convenience Stores

This chapter discusses the unique marketing opportunities available to consumer packaged goods (CPG) companies in the fragmented convenience store market. It examines the frequent shopper behavior in these stores and the challenges marketers face in aggregating demand across a decentralized landscape.

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