How Local Grocers & Convenience Stores Can Modernize Their Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
Unlocking Marketing Opportunities in Convenience Stores
This chapter discusses the unique marketing opportunities available to consumer packaged goods (CPG) companies in the fragmented convenience store market. It examines the frequent shopper behavior in these stores and the challenges marketers face in aggregating demand across a decentralized landscape.
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