
How Local Grocers & Convenience Stores Can Modernize Their Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Transforming Marketing Strategies with Purchase Data Insights
This chapter explores key partnerships in the independent convenience store market and their impact on enhancing data accessibility for marketers. It highlights how leveraging purchase data allows for refined targeting strategies and offers insights for both CPG and non-CPG marketers.
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