MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How Local Grocers & Convenience Stores Can Modernize Their Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Transforming Marketing Strategies with Purchase Data Insights

This chapter explores key partnerships in the independent convenience store market and their impact on enhancing data accessibility for marketers. It highlights how leveraging purchase data allows for refined targeting strategies and offers insights for both CPG and non-CPG marketers.

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