MarTech Podcast ™ // Marketing + Technology = Business Growth The Surging Importance Of Retail Media Networks
Jan 29, 2025
Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares his expertise on the rise of retail media networks. He discusses innovative ways to target in-store shoppers beyond loyalty programs by leveraging point of sale data. The conversation highlights how platforms like Ripple connect regional grocers to bigger CPG brands, enabling effective marketing strategies. Luskin also delves into the significance of customer identity resolution in enhancing retailer understanding and the necessity for tailored marketing approaches across various scales.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Understanding Regional Media Networks Through Retail Innovations
02:21 • 3min
The Integration of Regional Grocery Networks for Enhanced Marketing Reach
05:51 • 2min
Understanding Retail Loyalty and Customer Identity Resolution
07:42 • 3min
Navigating Retail Media Networks
11:09 • 5min