MarTech Podcast ™ // Marketing + Technology = Business Growth
The Surging Importance Of Retail Media Networks
Jan 29, 2025
Jared Luskin, Head of Platform and Media Partnerships at Bridg, shares his expertise on the rise of retail media networks. He discusses innovative ways to target in-store shoppers beyond loyalty programs by leveraging point of sale data. The conversation highlights how platforms like Ripple connect regional grocers to bigger CPG brands, enabling effective marketing strategies. Luskin also delves into the significance of customer identity resolution in enhancing retailer understanding and the necessity for tailored marketing approaches across various scales.
15:08
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Retail media networks are transforming marketing by enabling retailers to leverage POS data for engaging non-loyalty shoppers effectively.
- Collaborative platforms like Ripple allow smaller retailers to compete with larger networks by aggregating resources and targeting unique audiences.
Deep dives
The Rise of Retail Media Networks
Retail media networks have gained significant importance in the marketing landscape, creating new opportunities for brands to connect with consumers. These networks leverage point-of-sale transaction data to identify and engage non-loyalty shoppers, which helps retailers gain insights into a broader customer base. For instance, utilizing platforms like Bridge allows retailers to extract valuable data even from customers who do not participate in loyalty programs, thus enhancing their marketing capabilities. This shift indicates that retailers can now unify their data with the goal of attracting and retaining a diverse array of shoppers.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
