The Surging Importance Of Retail Media Networks
MarTech Podcast ™ // Marketing + Technology = Business Growth
Understanding Regional Media Networks Through Retail Innovations
This chapter explores how a platform utilizing point of sale transaction data can identify non-loyalty shoppers, emphasizing its unique value. It introduces Ripple, a retail media network that aggregates data from regional grocers, enabling targeted marketing similar to larger networks with a focus on engagement and efficiency.
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