MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

The Surging Importance Of Retail Media Networks

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

The Integration of Regional Grocery Networks for Enhanced Marketing Reach

This chapter explores the potential of retail media networks to connect smaller regional stores with larger CPG brands, emphasizing the importance of scale in marketing. Using an analogy to music genres, it illustrates how these networks can facilitate targeted marketing to niche audiences.

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