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2min chapter
The Surging Importance Of Retail Media Networks
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Integration of Regional Grocery Networks for Enhanced Marketing Reach
This chapter explores the potential of retail media networks to connect smaller regional stores with larger CPG brands, emphasizing the importance of scale in marketing. Using an analogy to music genres, it illustrates how these networks can facilitate targeted marketing to niche audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode