The Surging Importance Of Retail Media Networks
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Understanding Retail Loyalty and Customer Identity Resolution
This chapter delves into the intricacies of marketing language in the context of retail loyalty programs and their role in data collection. It highlights how platforms like Ripple aid retailers in identifying both loyal and non-loyal customers, thereby enabling targeted marketing strategies and enhancing customer understanding.
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