MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How Local Grocers & Convenience Stores Can Modernize Their Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

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Harnessing Data Insights for Modern Marketing Strategies

This chapter examines how independent convenience stores use partnerships and data aggregation to improve their marketing strategies. It underscores the value of purchase data in understanding consumer behavior and highlights its benefits beyond traditional CPG companies.

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