MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How Local Grocers & Convenience Stores Can Modernize Their Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Intro

This chapter explores how local grocers can enhance their marketing approaches using retail media networks. It emphasizes the importance of loyalty programs and poses critical questions on whether to deepen or diversify marketing efforts for improved customer engagement.

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