MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How Local Grocers & Convenience Stores Can Modernize Their Marketing

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating Grocery Retail Challenges

This chapter explores the complexities grocery chain owners face in managing vast data and making informed merchandising decisions. It highlights the role of retail media networks in enhancing profit margins and examines future opportunities in the market for consumer packaged goods (CPG) companies.

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