The Espresso Hour Delight Your First 100 Customers: An Easy Framework To 10x Revenue | Espresso Hour E14
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Apr 13, 2023 
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Missed Opportunity
- Nicolas Cole's first digital product, a fitness ebook, earned $10,000 in its first year.
- He missed the opportunity to grow it further by neglecting product improvement and customer interaction.
Product Improvement Bottleneck
- Product improvement is often a bigger bottleneck than marketing or money.
- Focus on improving the product so that current customers will recommend it to others.
Early Ship 30 Feedback
- Dickie Bush interviewed 50 early Ship 30 users, learning that accountability and community were key.
- He improved the product based on feedback, removing disliked features and doubling down on popular ones.