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In this episode, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their marketing funnel, specifically relating to email.
(00:00) Intro
(01:55) Cole's missed product opportunity
(06:12) Dickie's strategy for product improvement
(09:39) Unexpected benefits of 1:1 feedback
(11:37) Customer experience is BETTER than product improvement?
(13:01) Tactical strategies
(19:11) The 3 customer tiers you should know about
(21:48) Harvard vs. the internet education space
(23:45) How to CRUSH low-ticket products
(25:08) The 3 post-purchase survey questions you need to ask
(30:35) The true meaning of wealth
(35:04) Winner of FREE Ship 30 cohort
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• Follow Dickie on Twitter: http://twitter.com/dickiebush
• Follow Dickie on LinkedIn: http://linkedin.com/dickiebush
• Follow Cole on Twitter: https://twitter.com/Nicolascole77
• Follow Cole on LinkedIn: https://www.linkedin.com/in/nicolascole
Subscribe to the Ship 30 YouTube channel for more content like this: https://www.youtube.com/c/Ship30for30...
Subscribe to the Digital Writing Podcast: https://open.spotify.com/show/1WeaKKsnzbWRk9gNmlgLzr?si=3ebaa256361d44dc
