Business Wars

Poppi vs Olipop: Soda’s Second Coming | 6

19 snips
May 23, 2024
Ann Gehan, a retail reporter from The Information, joins the discussion on the reinvention of soda. She explores how health-conscious brands like Poppi and Olipop are challenging traditional giants by offering flavorful alternatives without the sugar crash. Gehan highlights their innovative marketing strategies, focusing on influencer collaborations to engage younger consumers. The conversation dives into the evolving perception of soda, questioning whether these brands signify a genuine shift in consumer preferences or just another passing trend.
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ANECDOTE

Soda's Origins

  • In 77 AD, Europeans discovered naturally carbonated mineral springs.
  • These "magic waters" were believed to have healing powers, sparking a quest to recreate them.
ANECDOTE

Early Soda Production

  • By the 18th century, scientists learned how to carbonate water, but bottling wasn't hygienic.
  • To mask debris and off-tastes, makers added caramel for color and sugar for sweetness.
ANECDOTE

Soda and Temperance

  • The temperance movement in the 19th century, which discouraged alcohol, boosted soda's popularity.
  • Merchants promoted soda as a health drink and antidote for illnesses, further increasing its appeal.
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