Ann Gehan, a retail reporter from The Information, joins the discussion on the reinvention of soda. She explores how health-conscious brands like Poppi and Olipop are challenging traditional giants by offering flavorful alternatives without the sugar crash. Gehan highlights their innovative marketing strategies, focusing on influencer collaborations to engage younger consumers. The conversation dives into the evolving perception of soda, questioning whether these brands signify a genuine shift in consumer preferences or just another passing trend.
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question_answer ANECDOTE
Soda's Origins
In 77 AD, Europeans discovered naturally carbonated mineral springs.
These "magic waters" were believed to have healing powers, sparking a quest to recreate them.
question_answer ANECDOTE
Early Soda Production
By the 18th century, scientists learned how to carbonate water, but bottling wasn't hygienic.
To mask debris and off-tastes, makers added caramel for color and sugar for sweetness.
question_answer ANECDOTE
Soda and Temperance
The temperance movement in the 19th century, which discouraged alcohol, boosted soda's popularity.
Merchants promoted soda as a health drink and antidote for illnesses, further increasing its appeal.
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This book, presented by the hit podcast American History Tellers, delves into the dramatic and often overlooked events that have shaped America from within the White House. It covers a wide range of historical moments, including Andrew Jackson’s disastrous 1829 inauguration, Woodrow Wilson’s stroke and his wife Edith’s role as shadow president, Abraham Lincoln’s clandestine journey to Washington, Winston Churchill’s wartime sojourn, and Barack Obama’s decision to green-light the Navy SEAL raid that killed Osama bin Laden. The book offers a rare opportunity to explore the social, political, and cultural history of the White House in an accessible and engaging style.
Fizz
Tristan Donovan
Fizz: How Soda Shook Up the World charts the remarkable journey of soda from its origins as carbonated water to its current ubiquity. The book delves into how soda influenced politics, culture, and even the space race, while also highlighting its role in shaping global consumer habits. It explores the rise of major brands like Coca-Cola and Pepsi, as well as their impact on public health and marketing strategies.
Testimony of a Death
Testimony of a Death
Thelma Todd: Mystery, Media and Myth in 1935 Los Angeles
Marshall Croddy
Patrick Jenning
This book delves into the enigmatic circumstances surrounding Thelma Todd's death, set against the backdrop of Los Angeles during its rise to prominence. It combines decades of research with personal connections to provide a comprehensive view of the event and its impact on the city's perception. The authors explore both the glamorous facade of Hollywood and the gritty realities beneath it.
Soda has had its fair share of ups and downs, but now, a new wave of prebiotic pop promises to reinvent the fizzy drink consumers love. Poppi and Olipop are two buzzy, health-focused brands leading the charge. And David is cracking open a can of each to figure out whether these drinks really are soda's second coming...or just another wellness fad.
Featured Guests:Tristan Donovan, Author of Fizz: How Soda Shook Up the WorldAnn Gehan, Retail Reporter at The Information
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