Tristan Donovan and Ann Gehan discuss the rise of health-focused soda brands, Poppi and Olipop, challenging the traditional soda industry. They explore the evolution of soda, consumer demand for healthier beverages, influencer marketing, and celebrity investments, hinting at the potential acquisition of these brands by major players.

Guests Ann Gehan and Elizabeth Segran discuss Allbirds' rise and fall in the DTC market, exploring challenges post-IPO, sustainability initiatives, and brand transformation strategies. The podcast delves into the complexities of DTC branding, leadership changes, and lessons learned from successful and struggling companies in the retail market.