Poppi vs Olipop: Soda’s Second Coming | 6
Business Wars
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Soda Evolution: From Classic Ads to Healthier Alternatives
This chapter traces the transformation of soda advertising and consumption from the 1940s to the late 1990s, emphasizing shifts in marketing in response to health consciousness. It highlights the rise of innovative brands like Poppy and Olipop, which emerged as health-focused alternatives in a landscape increasingly critical of sugary drinks. Through the lens of consumer preferences and taste tests, the chapter reveals the competitive dynamics between these brands as they carve out their niche in the beverage market.
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