Poppi vs Olipop: Soda’s Second Coming | 6
Business Wars
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The Rise of Healthier Soda Alternatives
This chapter examines the rising popularity of healthier soda options as consumers look for alternatives that provide sweetness and fizziness without high sugar or caffeine levels. It discusses brands like Olipop and Poppy and their efforts to reshape the image of soda through advertising, emphasizing gut-friendly benefits.
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