Poppi vs Olipop: Soda’s Second Coming | 6
Business Wars
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Soda Brand Showdown: Poppy vs. Olipop
This chapter delves into the innovative marketing strategies of Poppy and Olipop, two emerging soda brands vying for consumer attention. It highlights Poppy's dynamic approach leveraging social media and influencer partnerships, contrasted with Olipop's more subtle tactics. The discussion also explores the impact of health trends and celebrity involvement as these brands navigate competition in the beverage market.
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