Influencer Marketing: The Secret Weapon for Emerging Beverage Brands

Soda has had its fair share of ups and downs, but now, a new wave of prebiotic pop promises to reinvent the fizzy drink consumers love. Poppi and Olipop are two buzzy, health-focused brands leading the charge. And David is cracking open a can of each to figure out whether these drinks really are soda's second coming...or just another wellness fad.

Featured Guests:Tristan Donovan, Author of Fizz: How Soda Shook Up the WorldAnn Gehan, Retail Reporter at The Information

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