
Poppi vs Olipop: Soda’s Second Coming | 6
Business Wars
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The Transformation of Soda: New Players vs. Giants
This chapter explores the impact of emerging brands like Poppi and Olipop on traditional soda companies like Coke and Pepsi, questioning the future dynamics of consumer loyalty. It highlights the history of Coca-Cola and examines how health-conscious alternatives are reshaping the landscape of soda consumption.
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