The Home Service Expert Podcast How To Earn Trust and Influence According to Renowned Psychologist Robert Cialdini
27 snips
Dec 1, 2025 
Renowned social psychologist Robert Cialdini, author of the bestselling book 'Influence', shares insights on ethical persuasion and influence. He introduces key principles like reciprocity and commitment, revealing techniques to boost compliance and trust. Notably, he highlights the new principle of unity, emphasizing the power of 'we' language in fostering collaboration. Cialdini also discusses the emotional drivers behind human behavior and the importance of transparent metrics for building credibility. His clever anecdotes illustrate the practical applications of these concepts.
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Influence Is About Presentation
- Ethical influence educates people into saying yes by showing the value to them.
- Presentation changes acceptance without altering the core merits of an offer.
Use 'We' To Create Togetherness
- Use 'we' language to activate unity and turn conflicts into collaboration.
- Referencing togetherness increases the chance the other party will change their position.
Elicit Verbal Commitments To Reduce No-Shows
- After a booking ask the guest to confirm they'll call if they must cancel, then pause for their verbal commitment.
- That small prompt cut no-shows at Gordon's restaurant by 62%.
