Robert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe. He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini's work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time.
00:00 Introduction to Dr. Robert Cialdini
03:00 Principles of Ethical Influence
09:00 The Power of Reciprocity
15:00 Commitment and Consistency
21:00 Social Proof and Authority
27:00 Unity: The New Principle
33:00 Personal Insights and Anecdotes
39:00 Practical Applications of Influence
