How I Built This with Guy Raz

Patagonia: Yvon Chouinard

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Dec 12, 2016
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ANECDOTE

Chouinard's Pitons

  • Yvon Chouinard's climbing gear business began by improving existing pitons.
  • His pitons, made with better materials for reusability, cost significantly more than the European ones.
ANECDOTE

Rugby Shirt Inspiration

  • Chouinard discovered rugby shirts during a Scotland trip, finding them suitable for climbing.
  • This led to importing and later producing colorful climbing apparel, differing from the dull activewear of the time.
ANECDOTE

Patagonia's Name

  • The name "Patagonia" stems from Chouinard's 1968 South American trip.
  • He was captivated by the region and aimed to create clothing suited for its extreme conditions.
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