"I didn't know anything about clothing. I learned everything by kind of, if I get an idea, I immediately take a step forward and see how that feels," he said. "If it feels good, I take another step. It feels bad. I step back." He says his main motivation was to just make stuff that you would want to wear and use yourself.
In 1973, Yvon Chouinard started Patagonia to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit.
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