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Patagonia: Yvon Chouinard

How I Built This with Guy Raz

CHAPTER

Patagonia - Did You Make a Lot of Mistakes?

In the late 80s and stuff, Patagonia was growing 50% a year. "We were all ramped up to grow 50% and we only grew 25 or something," he says. The banks wouldn't give us any more money; I had to lay people off. That was really tough because we're a family-style business.

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