Yvonne Schanard is the founder of outdoor clothing brand Patagonia. She started out blacksmithing metal in a converted chicken coop to make climbing gear. Yvonne's never had any interest in becoming rich and has actively worked to slow down Patagonia's growth.
In 1973, Yvon Chouinard started Patagonia to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit.
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