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Patagonia: Yvon Chouinard
How I Built This with Guy Raz
Patagonia Jackets Are Not Cheap, but Really Good Things
A new Patagonia jacket is not exactly cheap. I mean, we have a lifetime guarantee and we can't make things cheaply. We're trying to make the very, very highest quality we can. It's like organic food. It costs more than regular food. As it should. And so let people pay for that.
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