"I didn't respect business, man. I had no interest in business whatsoever," he says. "We were making about 1% profit at the end of the year." The company made clothing for extreme conditions like Cape Horn and Patagonia.
In 1973, Yvon Chouinard started Patagonia to make climbing gear he couldn't find elsewhere. Over decades of growth, he has implemented a unique philosophy about business, leadership and profit.
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