How I Built This with Guy Raz

Tempur-Pedic: Bobby Trussell (2018)

Jul 6, 2020

58:09

Highlights

AI Chapters

Episode notes

What Percentage of the Market Did Temperpeti Control When We Went Public?

01:48

Is It a Ninety Dollar Pillow?

02:28

Memory Phone Mattresses - Is This Real or a Fad?

01:46

Introduction

2min

The Story of Bobby Trussell

3min

I'm a College Student, but Horse Racing Was Always in the Back of My Mind, Pretty Much.

3min

What Was It Like to Be a Trainer?

2min

The Great Horse Breeders of the World

2min

How Do You Pay Your Bills?

4min

I'm in Yes Mode

3min

How Did Dan Foam Come About?

2min

The Best Marketing Plan Ever Written

2min

10.

I'm a Swedish Altra Ego, I'm Just Trying to Get Into the Head of Michael Magnason.

2min

11.

How Did You Raise the Money to Start This Venture?

4min

12.

How I Built This From P R Pay Everyone

2min

13.

Memory Foe, Mattres Pads - How Did You Get Into That Position?

2min

14.

Cirpractors - Is It a Pillow?

3min

15.

How to Get a Pillow in a Store

3min

16.

Is It a Ninety Dollar Pillow?

2min

17.

How Much Did You Retain From Your Investors?

5min

18.

Mattresses in the U.S.

2min

19.

You'd Always Like to Sell Controll in Interest, but You Don't Have To.

2min

20.

How Did You Get Into Private Equity?

2min

21.

What Percentage of the Market Did Temperpeti Control When We Went Public?

2min

22.

Memory Phone Mattresses - Is This Real or a Fad?

2min

23.

I Changed Horses, You Know?

2min

24.

How Much of Your Success Is Because of Your Intelligence and Your Skill and Luck?

2min

25.

Tunin to the NPR Politics Podcast Every Day

1min

At age 40, Bobby Trussell's promising career in horse racing hit a dead end. With bills to pay and a family to support, he stumbled across a curious product that turned into a lifeline: squishy-squashy memory foam. He jumped at the chance to distribute Swedish memory foam pillows and mattresses to Americans. Tempur-Pedic USA began by selling to chiropractors and specialty stores, providing one of the first alternatives to spring mattresses. Today, the company is one of the largest bedding providers in the world. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.