Tempur-Pedic: Bobby Trussell (2018)
How I Built This with Guy Raz
00:00
From Hooves to Mattresses: A Unique Journey
This chapter chronicles the inspiring transition of a horse breeder into the mattress industry with the introduction of memory foam in the U.S. It details the challenges he faced, from financial struggles to unexpected setbacks, all while reflecting on his early career in horse racing. The narrative intertwines his passion for both worlds, showcasing how his experiences shaped the launch of Tempur-Pedic and the lessons learned along the way.
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Transcript
