
Tempur-Pedic: Bobby Trussell (2018)
How I Built This with Guy Raz
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Tempur-Pedic's Market Breakthrough
This chapter explores Tempur-Pedic's emergence in the mattress market as a leader in the luxury segment, capturing 5-6% of the U.S. market. It also delves into the entrepreneurial journey of transitioning from a horse-related career to building a successful business, highlighting the challenges and mindset needed for innovation.
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