How I Built This with Guy Raz cover image

Tempur-Pedic: Bobby Trussell (2018)

How I Built This with Guy Raz

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Overcoming Early Struggles in the Mattress Industry

This chapter explores the early challenges faced by a mattress startup that fell drastically short of its sales goals, selling only 70 units instead of 10,000. The speaker hints at upcoming strategies for overcoming these setbacks and keeping the business alive amidst adversity.

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