Tempur-Pedic: Bobby Trussell (2018)
How I Built This with Guy Raz
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From Failure to Foam: The Mattress Revolution
This chapter explores the trials of an entrepreneur navigating the world of market research for a new product, ultimately leading to a groundbreaking partnership in the mattress industry. It details the unexpected journey of discovering an innovative foam material with origins in NASA technology, and how its application in the mattress market transformed lives and led to commercial success. The narrative also highlights the challenges of raising funds and the importance of trust and collaboration in securing a sustainable business venture.
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Transcript
