Bobby Trussell, co-founder of Tempur-Pedic, transitioned from a career in horse racing to the mattress industry at 40, driven by a need to support his family. He discovered memory foam, originally from NASA, which sparked a revolution in sleep products. Trussell shares his early struggles of selling only 70 mattresses instead of the anticipated 10,000. Through innovative partnerships and targeting chiropractors, he turned Tempur-Pedic into a luxury mattress leader. His story highlights the blend of luck, perseverance, and creativity in entrepreneurship.
