Tempur-Pedic: Bobby Trussell (2018)
How I Built This with Guy Raz
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From Struggles to Success: The Tempur-Pedic Journey
This chapter chronicles the evolution of Tempur-Pedic, starting from its early struggles in the memory foam mattress pad market to pivotal partnerships that led to significant breakthroughs. It highlights innovative marketing strategies, including targeting chiropractors and strategically pricing a high-end pillow product, which ultimately transformed the brand's visibility and sales. The narrative further explores the complexities of transitioning from private management to public company structure following a significant merger, showcasing the speaker's journey to becoming a CEO.
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