

Integrating Jobs-to-be-Done in your practice of Product Management | Bob Moesta (Rewired Group)
Apr 13, 2021
Bob Moesta, Co-architect of the Jobs-to-be-Done theory, discusses the evolution of Jobs-to-be-Done theory, understanding user intent through a Jobs-to-be-Done approach, navigating struggles and needs in product innovation, and revolutionizing sales with Jobs theory in a podcast focused on Product Discovery and UX.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Evolution of Jobs-to-be-Done Theory and Practical Implementation
02:19 • 18min
Understanding User Intent Through a Jobs-to-be-Done Approach
19:50 • 6min
Navigating Struggles, Emotions, and Needs in Product Innovation
25:29 • 6min
Exploring the Evolution of Jobs to be Done
31:17 • 2min
Evolution of Product Management Role and User-Centric Approaches
33:09 • 22min
Mastering the Art of Understanding People
55:03 • 2min
Revolutionizing Sales with Jobs Theory
56:42 • 7min