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Product with Panash
Integrating Jobs-to-be-Done in your practice of Product Management | Bob Moesta (Rewired Group)
Apr 13, 2021
Bob Moesta, Co-architect of the Jobs-to-be-Done theory, discusses the evolution of Jobs-to-be-Done theory, understanding user intent through a Jobs-to-be-Done approach, navigating struggles and needs in product innovation, and revolutionizing sales with Jobs theory in a podcast focused on Product Discovery and UX.
01:04:11
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Quick takeaways
- Define outcomes over metrics like weight loss for true success.
- Jobs to be Done theory enhances product innovation by understanding customer needs deeply.
Deep dives
Understanding Output vs. Outcome
Distinguishing between output and outcome is vital. While losing weight may be an output to get healthier, the real outcome desired could be skiing with family. It emphasizes the importance of defining the true outcomes over mere metrics like weight loss.
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