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Integrating Jobs-to-be-Done in your practice of Product Management | Bob Moesta (Rewired Group)

Product with Panash

CHAPTER

Understanding User Intent Through a Jobs-to-be-Done Approach

Exploring the drawbacks of customer feedback alone, this chapter advocates for utilizing Jobs interviews to uncover user intent and context. It emphasizes the importance of capturing detailed specifics to truly comprehend user decision-making and satisfaction.

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