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Integrating Jobs-to-be-Done in your practice of Product Management | Bob Moesta (Rewired Group)

Product with Panash

CHAPTER

Evolution of Product Management Role and User-Centric Approaches

Exploring the shift in product managers' roles towards discovery work, emphasizing research, strategic focus, and user-centric approaches like the Jobs-to-be-Done framework. Highlighting the importance of measuring job fulfillment, understanding lead and lag metrics, and identifying customer struggles to drive innovation and operational excellence.

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