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22min chapter
Integrating Jobs-to-be-Done in your practice of Product Management | Bob Moesta (Rewired Group)
Product with Panash
Evolution of Product Management Role and User-Centric Approaches
Exploring the shift in product managers' roles towards discovery work, emphasizing research, strategic focus, and user-centric approaches like the Jobs-to-be-Done framework. Highlighting the importance of measuring job fulfillment, understanding lead and lag metrics, and identifying customer struggles to drive innovation and operational excellence.
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