Integrating Jobs-to-be-Done in your practice of Product Management | Bob Moesta (Rewired Group)
Product with Panash
Introduction
This chapter explores the distinction between outputs and outcomes in product management by discussing how metrics like weight loss may not truly reflect desired outcomes. It also emphasizes the importance of Jobs to be Done in innovation and market exploration when product usage or fit is uncertain, setting the stage for integrating this concept into product management practices.
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