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18min chapter
Integrating Jobs-to-be-Done in your practice of Product Management | Bob Moesta (Rewired Group)
Product with Panash
Evolution of Jobs-to-be-Done Theory and Practical Implementation
This chapter traces the development of Jobs-to-be-Done theory, from its conceptual origins to practical application in product management. It discusses the challenges of evangelizing the concept in the US, the varying levels of adoption in different companies, and real-life examples of successful implementation. Emphasizing the importance of understanding customer needs through struggling moments, the chapter underscores the significance of driving innovation by catering to users' underlying intentions.
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