Smart Friends #065 David Senra + Mitchell Baldridge #3: Recap Capital Camp, Lunch with Sam Zell
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Jun 27, 2023 
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Jocko Go Story
- David Senra initially didn't understand Jocko Willink's energy drink business, Jocko Go, given Jocko's podcast audience.
- However, after trying it, David became a loyal customer, even buying a whole case at Capital Camp.
Creator Economy and Audience Co-founders
- The creator economy allows individuals with domain expertise to build their own brands and businesses.
- Jeremy Giffon suggests the emergence of "audience co-founders" who help creators build and engage their audiences.
Prime Energy Drink Black Market
- David's daughter revealed a black market for Prime energy drinks at her school, with kids paying up to $20 a bottle.
- This exemplifies the potential for niche businesses and creator-driven demand, even among young consumers.