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The Power of Repetition
I like the power leakage as a metaphor for all the all of the things that we're doing. People on Twitter who have built massive brands by saying the same thing over and over and over again in in 20 different ways once a week are not adding much value to their brand. Both me and Mitchell repost or most popular posts all the time and in many cases they'll do even better the second third fourth and fifth time because your audience will repeat it too.