Kevin O'Leary is the co-founder of TCG, a VC firm that focuses on content commerce. He says there are certain categories where creators will end up accumulating entire categories because of feedback loop and reinforcer. Gary V had 25% of online wine market at one point but if he would have not done anything other than be the online wine guy for 25 years, he might own 25% of like wine e-commerce. Frankly, he could have a bigger wine business than he has a media business.