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The Power of Wearing a Brand
Carson: I've never told a story in a podcast. So this is going to be a smart friends exclusive just for you. Kevin went and visited this company that they were thinking about acquiring and met the foul. They gave him a hat and he put that hat on it every single day for the next six months. It was a small, like unspoken signal that like he cared and was willing to sort of give first and join their team as much as they were joining his. He thought that was just such an awesome story of small gestures that mean big things and get big things done.