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The Side Hustle Show
649: This Firefighter’s Side Hustle Grew to $1M in Sales
Jan 2, 2025
Mike Ettenberg, founder of Frontline Optics and firefighter, shares his inspiring journey of creating durable sunglasses for first responders. He reveals how personal frustrations sparked his million-dollar side hustle. Learn about sourcing manufacturers, leveraging micro-influencers, and the pivotal role of social media in his success. Mike also discusses the challenges of transitioning from firefighting to entrepreneurship and offers insights on effective marketing strategies to engage customers and build brand loyalty.
54:17
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Quick takeaways
- Mike Ettenberg's side hustle emerged from personal frustration, highlighting the importance of addressing specific customer pain points for innovation.
- His success was driven by leveraging micro-influencers and social media advertising to enhance brand visibility and engagement.
Deep dives
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode