649: This Firefighter’s Side Hustle Grew to $1M in Sales
The Side Hustle Show
Mastering Digital Marketing Techniques
This chapter explores effective digital marketing strategies, focusing on the use of lookalike audiences on social media for targeted advertising. The discussion includes insights on leveraging customer data, enhancing brand trust through founder-centric imagery, and the challenges of managing Google ads. The speaker shares their transition from the fire service to mastering digital marketing for their sunglasses brand, emphasizing the importance of personal connections with customers and strategic email list usage for launching on platforms like Amazon.
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