649: This Firefighter’s Side Hustle Grew to $1M in Sales
The Side Hustle Show
Designing Sunglasses for Heroes
This chapter chronicles the speaker's entrepreneurial journey in creating a line of durable sunglasses tailored for first responders, sparked by their own frustrations with traditional eyewear. It details the challenges of sourcing manufacturers and the innovative marketing strategies employed to reach this specific community. The discussion also touches on the financial aspects, initial customer acquisition, and the fulfillment process during the early stages of the business.
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