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12min chapter
649: This Firefighter’s Side Hustle Grew to $1M in Sales
The Side Hustle Show
Harnessing Micro-Influencers for Brand Growth
This chapter delves into the effectiveness of collaborating with micro-influencers, especially those with under 20,000 followers, to create authentic brand engagement. It discusses strategic marketing methods, including distributing free products to these influencers and implementing an ambassador program to amplify exposure and sales. The narrative also covers the evolution of online advertising strategies, emphasizing the impact of platforms like TikTok and Meta on driving traffic and increasing conversions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode