Mike Ettenberg

Founder of Frontline Optics, a company selling durable sunglasses for first responders, which grew to over $1 million in sales.

Best podcasts with Mike Ettenberg

Ranked by the Snipd community

Jan 2, 2025 • 54min

649: This Firefighter’s Side Hustle Grew to $1M in Sales

Mike Ettenberg, founder of Frontline Optics and firefighter, shares his inspiring journey of creating durable sunglasses for first responders. He reveals how personal frustrations sparked his million-dollar side hustle. Learn about sourcing manufacturers, leveraging micro-influencers, and the pivotal role of social media in his success. Mike also discusses the challenges of transitioning from firefighting to entrepreneurship and offers insights on effective marketing strategies to engage customers and build brand loyalty.