Mike Ettenberg
Founder of Frontline Optics, a company selling durable sunglasses for first responders, which grew to over $1 million in sales.
Best podcasts with Mike Ettenberg
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Jan 2, 2025 • 54min
649: This Firefighter’s Side Hustle Grew to $1M in Sales
Mike Ettenberg, founder of Frontline Optics and firefighter, shares his inspiring journey of creating durable sunglasses for first responders. He reveals how personal frustrations sparked his million-dollar side hustle. Learn about sourcing manufacturers, leveraging micro-influencers, and the pivotal role of social media in his success. Mike also discusses the challenges of transitioning from firefighting to entrepreneurship and offers insights on effective marketing strategies to engage customers and build brand loyalty.
Jul 15, 2025 • 44min
He Built a Sunglasses Brand for First Responders — While Still Working Firehouse Shifts | Mike Ettenberg
Mike Ettenberg, a former firefighter and founder of Frontline Optics, shares his inspiring journey from emergency services to entrepreneurship. He discusses the unique sunglasses he created specifically for first responders, highlighting the challenges of product development and market validation. Mike emphasizes the importance of the '5 to 9' hustle and using AI for efficient inventory management. With insights on balancing full-time work and scalable business growth, he offers invaluable advice for anyone looking to turn their passion into a thriving brand.
