Millionaire University He Built a Sunglasses Brand for First Responders — While Still Working Firehouse Shifts | Mike Ettenberg
Jul 15, 2025
Mike Ettenberg, a former firefighter and founder of Frontline Optics, shares his inspiring journey from emergency services to entrepreneurship. He discusses the unique sunglasses he created specifically for first responders, highlighting the challenges of product development and market validation. Mike emphasizes the importance of the '5 to 9' hustle and using AI for efficient inventory management. With insights on balancing full-time work and scalable business growth, he offers invaluable advice for anyone looking to turn their passion into a thriving brand.
AI Snips
Chapters
Books
Transcript
Episode notes
Childhood & Dual Passions
- Mike Ettenberg had a childhood fascination with emergency services, cycling to scenes whenever he heard dispatch calls.
- His uncle's success in business inspired a dual passion for entrepreneurship and firefighting.
Side Hustle on Fire Shifts
- Mike started Frontline Optics while still on firehouse shifts, working from the fire engine’s backseat.
- He turned a personal frustration with breaking sunglasses into a dedicated business.
Start As Side Hustle
- Always start your business as a side hustle to validate your idea and minimize financial risks.
- Work your 9 to 5, then grow your business in the off hours until it's stable enough to go full-time.
