649: This Firefighter’s Side Hustle Grew to $1M in Sales
The Side Hustle Show
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From Firefighter to Entrepreneur
This chapter chronicles the transition from a fulfilling career in the fire service to the world of entrepreneurship, driven by a surge of success on TikTok. The speakers share their insights on customer engagement through personalized video messages and discuss the organizational strategies that allow them to efficiently manage their growing sunglasses business. They reflect on the challenges faced while navigating the complexities of content creation and the pursuit of certifications to enhance their product offerings for first responders.
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