New Books in Business, Management, and Marketing

Ken Wilcox, "The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice" (John Wiley & Sons, 2024)

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Dec 1, 2024
Ken Wilcox, the former CEO of Silicon Valley Bank and author of 'The China Business Conundrum', shares his fascinating experiences establishing a joint venture in China. He discusses the cultural complexities and misunderstandings that can arise, from communication barriers to unexpected design disputes. Wilcox candidly reflects on his missteps and the importance of realistic expectations when navigating the Chinese market. He emphasizes the need for strong connections and cultural adaptability to avoid pitfalls and succeed in this unique business environment.
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ANECDOTE

The Green Hat Award

  • Ken Wilcox was invited to Shanghai for an "innovation advisor award."
  • He later realized this was a ploy to steal SVB's business model, calling it the "green hat award."
ANECDOTE

Gamesa's Tale

  • A Spanish windmill company, Gamesa, brought advanced technology to China.
  • After initial success, the Chinese government mandated local production, enabling Chinese companies to copy and surpass Gamesa globally.
INSIGHT

SVB's Unique Model

  • SVB's business model focused on supporting early-stage, venture-backed tech companies.
  • This model was unique among U.S. banks and predicated on technology's inherently global nature.
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